KEYSTONE LODGES · CASTLE · HOTEL · LIFESTYLE LIVING
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The Investment Thesis

An operating model — not a marketing claim.

KeyStone moves beyond sustainability as a marketing claim and establishes a measurable model. Local employment, institutional partnerships, cultural preservation, local procurement and guest immersion all become tangible indicators of returns — for investors, partners, communities and guests alike.

200
Luxury rooms · flagship
FLAGSHIP ASSET
67%
Avg market occupancy
GLOBAL · PROJECTED
$175
Avg 5-star ADR / night, USD
GLOBAL · PROJECTED
5wk
Pre-opening fit-out
PROJECTED TIMELINE
SOURCE: FLAGSHIP FEASIBILITY STUDY — PROJECTED FINANCIALS. DETAILED LAND, CONSTRUCTION, CASHFLOW & IRR MODEL SHARED WITH QUALIFIED PARTNERS UNDER NDA.
Regional Benchmarks

Averaged across our target regions.

67%
Avg occupancy
$179
Avg 5-star ADR
INDICATIVE 5-STAR CITY BENCHMARKS · AVG OCCUPANCY · AVG ADR (USD)
DRAG TO ROTATE · HOVER A REGION
INDICATIVE REGIONAL AVERAGES FOR MODELLING ONLY — NOT A FORECAST FOR ANY SPECIFIC ASSET.
The Flagship Asset

A 200-room urban oasis at the heart of the city.

An ultra-premium downtown site — a standing building on 42.2 perches (1,067 m²) in the central business district, ready for adaptive reuse rather than a ground-up build.

The location is a rising regional business hub with government-backed tourism growth and a minimum-room-rate policy that supports city-hotel pricing. The flagship pairs sustainable architecture with nature-based guest experiences.

RestaurantsMusic BarSpa & WellnessFunction & WeddingsMeditation & Rehabilitation
200
Luxury rooms
1,067 m²
Prime CBD site · 42.2 perches
$175
Avg rate / night
Adaptive
Reuse of existing structure
ONE BLUEPRINT · FIVE FORMATS
Urban HotelsCultural Village SanctuariesRestored LodgesConserved CastlesService Co-Living Apartments
Portfolio Formats

Five formats. One operating model.

From a single city hotel to a conserved castle, every format runs the same Community-Based Hospitality model — with format-specific projections.

Urban Hotels
Five-star flagship in the central business district.
SCALE
150–200 keys
AVG RATE
$175 / night
POSITIONING
5-star city
CHART →
Cultural Village Sanctuaries
Low-density stays woven into a rural community and its heritage.
SCALE
20–60 keys
AVG RATE
$170 / night
POSITIONING
Experiential heritage
CHART →
Restored Lodges
Heritage lodges restored as intimate retreats.
SCALE
12–40 keys
AVG RATE
$185 / night
POSITIONING
Boutique retreat
CHART →
Conserved Castles
Refitted and conserved castle estate.
SCALE
20–45 keys
AVG RATE
$240 / night
POSITIONING
Heritage premium
CHART →
Service Co-Living Apartments
Restored lodges and service apartments for extended stays.
SCALE
30–120 units
AVG RATE
$90 / night · monthly
POSITIONING
Extended stay
CHART →
INDICATIVE FORMAT PROJECTIONS FOR MODELLING ONLY — SCALE, RATE, GUARANTEED REVENUE & PROFIT TUNED PER SITE AND SUBJECT TO PARTNERSHIP AGREEMENT. HOVER A FORMAT FOR ITS PROJECTION CHART.
Revenue Streams

Four diversified income lines.

Indicative per-guest economics — projected at stabilisation.

$100–250
PER ROOM / NIGHT
Rooms

200 keys at projected 5-star ADR, underpinned by the minimum-room-rate policy.

$10–40
PER GUEST / DAY
Food & Beverage

Restaurants, music bar and farm-to-table dining across the property.

$22–100
PER VISIT
Spa, Wellness & Tours

Spa, meditation and rehabilitation, plus guided tours at a similar spend.

$1.5–4.2k
PER BOOKING
Events

Weddings, parties and corporate retreats in dedicated function space.

Why The Model De-Risks Returns

Community is not a cost line. It is the moat.

Lower operating cost

Local procurement, local hiring and an in-house talent pipeline reduce sourcing, recruitment and turnover costs structurally — not seasonally.

Pricing power

Authentic, non-replicable experiences command premium ADR and stronger direct booking mix, lowering OTA dependency.

Social licence

Community partnership accelerates permitting, protects against local opposition and unlocks heritage and impact-linked capital.

Talent retention

The Academy keeps trained staff rooted in the region, protecting service quality — the single biggest driver of repeat revenue.

Asset resilience

Regeneration of heritage assets creates scarce, defensible inventory that appreciates rather than commoditises.

Measurable impact

Employment, procurement and preservation are tracked as KPIs — satisfying ESG mandates with auditable evidence, not narrative.

End-To-End Capability

One partner, across the full lifecycle.

PHASE 01
Conceptualise

Site selection, heritage assessment and community engagement before a single design decision.

PHASE 02
Construct

Regenerative development and adaptive reuse delivered with local trades and materials.

PHASE 03
Pre-Open

Academy-led recruitment and training stand up a full team before launch, de-risking ramp-up.

PHASE 04
Operate

Ongoing management with revenue, ESG and community KPIs reported to partners.

Ways To Partner

Three routes into the portfolio.

A
Equity Investment

Direct or fund-level participation in single assets or the wider portfolio, with structured exit pathways.

Ticket size · On application
B
Asset & Land Owners

Contribute a heritage property, palace, lodge or site into a management or JV structure and share in the upside.

Structure · On application
C
Institutional & Impact

Development finance, ESG and education partners co-funding measurable community and conservation outcomes.

Mandate · On application

Request the full investment deck.

We share the detailed financial model, pipeline and impact framework with qualified partners under NDA.

Request the Deck Speak With Us
Heritage inspires us. Community drives us. Impact defines us.
KEYSTONELODGES · CASTLE · HOTEL · LIFESTYLE LIVING
invest@keystonelodges.com
www.keystonelodges.com